Anyone in the film and photography business will tell you that it doesn't matter how good your footage is, it's how well you can edit it. Being self taught at photography, film and editing I am a firm believer that editing is the heart and soul of any good video. Here is an example of my editing capabilities.
Split into two screens you can see the difference from RAW unedited footage to the final product. Using state of the art editing software I am able to turn something basic and un-appealing to a video capable to capture content and the viewer's eye.